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03 · Brand + Digital

Orba

A full visual identity and digital system for a spatial commerce platform, built to scale.

Orba identity system applied across a printed wordmark card, embossed token, swing tag and product UI

Challenge

Orba was launching a new category of spatial commerce with no established visual language, and needed an identity that felt credible to both retail partners and consumers from day one.

Approach

We built a brand system from first principles: typography, color, motion and a spatial grid. We then translated it into a digital design system that could scale across marketing, product and partner-facing surfaces.

Scope

Brand strategyVisual identityTypographyColor systemBrand guidelinesWebsite design
The work

A visual language built to scale.

Orba visual system overview board showing the logo, display type, colour palette and the spatial commerce layer diagram

Identity system. A confident wordmark and color system designed to hold up across packaging and product UI alike.

Orba circular mark and monogram construction

Mark and monogram.

Orba brand system applied to the product interface

Applied to the product interface.

Orba marketing website design carrying the identity across its launch pages

Marketing site. The identity, translated into a full marketing website built to introduce the category to a new audience.

Orba typography system showing the display and text typefaces and their scale

Typography system.

Orba partner-facing collateral applying the identity across printed materials

Partner-facing collateral.

Design thinking
"A system, not a set of assets."

Rather than delivering a static brand book, we built the identity as a working system: tokens for color, type and spacing that could flow directly into the product design system Orba's team would build on.

This meant every downstream decision, however small, could be traced back to the same set of foundational choices.

Outcome
A cohesive identity and digital system designed to carry Orba from launch through its next several product phases.

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